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Last updated 5/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.31 GB | Duration: 2h 34m
ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.31 GB | Duration: 2h 34m
ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams
What you'll learn
What is Account Based Marketing? And why it is the Best Marketing strategy?
Sales and Marketing Alignment.
What is Target Accounts? and How to create a Target Account List.
What is FIRE Methodology?
What is Segmentation and what are the types of Segmentation.
What is Marketing mix and Marketing orchestration?
Measuring the ABM Program.
What are the technologies/Applications required for ABM?
Overview of Account Based Advertising tool and Marketing technologies
Piloting Account Based Marketing.
Requirements
This is a Foundational Level course so anyone can start learning but knowledge in marketing or sales will be helpful
Having experience in B2B industry as Marketer or Sales Person
Digital Marketers, Inbound Marketers, Demand Generation specialists
Description
Account-Based Marketing is emerging each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy. Some Statistics:67% of brands leverage account-based marketing - Hubspot62% of marketers say they can measure a positive impact since adopting ABM - Forrester87% of account-based marketers say that ABM initiatives outperform other marketing investments - ITSMAOrganizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates - MarketingProfs80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates - TOPOCompanies dedicated 29% of their marketing budgets to ABM in 2019 - EngagioIf you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it as your one-stop guide for Account-based marketing.30 Day Money-Back GuaranteeThere's no risk to try out this course!If you're not satisfied, I'll refund your money - no questions asked!You'll Also Get:Lifetime Access to Course UpdatesFast & Friendly Support in the Q&A SectionDon't Miss Out!**Update Nov 2021**90+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)Added 2 articlesAdded 1 downloadable**Update Mar 2021**Added "Tech stack features checklist"Added 1 downloadable "Campaign creation worksheet"**Update Jan 2021**Added "Simple ABM flow for example"Changed the Audio.Minor video enhancements.Added 2 downloadables.**Update Nov 2020**Added Practice testAdded 1 downloadablesRemoved typos
Who this course is for
Anyone from B2B especially for B2B Marketing & B2B Sales team.,Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers,Anyone who is interested in understanding the concept of Account Based Strategy
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