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Published 12/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.31 GB | Duration: 1h 42m
Get highest-paying clients by using Account Based Marketing in B2B sales with personalized sales campaigns
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.31 GB | Duration: 1h 42m
Get highest-paying clients by using Account Based Marketing in B2B sales with personalized sales campaigns
What you'll learn
Get the biggest clients to come to you, asking to buy
Learn to vet potential leads to make sure you only focus on the best ones
Identify your highest-paying and best clients
Sell with extra care to your best leads, and increase the chance of the sale
Requirements
There are no prerequisites for this course,
Description
Do you have a dream client? Are you wondering why the dream clients don't appear in reality?In this course, we'll turn that dream client into a real clients!We'll use two strategies to do that: inbound marketing and outbound marketing to only carefully chosen, ideal companies.INBOUND MARKETINGWe'll go over SEO and content-creation strategies that will get the right clients to discover your business, and come to you when they are ready to buy, so you have to do nearly no sales.OUTBOUND MARKETING AND SALES OUTREACH TO ONLY IDEAL COMPANIESMany entrepreneurs or people doing B2B sales focus on sales outreach. But sales outreach can be spammy and unwanted by your sales prospects. With ABM (Account Based Marketing), we focus on first identifying ideal companies to reach out to, and creating personalized pitches to them to make it feel naturalCREATE OFFERINGS FOR WHALESIf an ultra-wealthy company came to you, do you have enough things to sell to them in order to make your financial dreams come true? We'll also discuss how to create sales offerings, upsells, and bigger sales packages so when ideal clients come to you, they can spend to their maximum potential.Invest in your future! Enroll today!
Overview
Section 1: Introduction
Lecture 1 Introduction and welcome to this course on ABM (Account Based Marketing)
Lecture 2 Definition of ABM (Account Based Marketing)
Section 2: Inbound marketing to get the best leads that already want your products
Lecture 3 Definition of inbound marketing and types of content
Lecture 4 Types of inbound marketing and the challenge of competition
Lecture 5 What do your customers search? What content do they want? What to create?
Lecture 6 Creating the model of your whale customer
Section 3: Alignment of sales and marketing teams
Lecture 7 Sales team and marketing team alignment
Section 4: Principles of SEO
Lecture 8 INTRODUCTION: When leads come in from SEO, this is how nice they are
Lecture 9 SEO section introduction for inbound marketing in Account Based Marketing
Lecture 10 Understanding search intent so you can capture the most lucrative traffic
Lecture 11 Long-tail vs. short-tail and profitable keywords for best SEO results
Lecture 12 Introduction to SEO keyword research & starting to do keyword research
Lecture 13 Keyword research example & getting you more comfortable exploring SEO keywords
Lecture 14 SEO keyword mapping and tracking your full list of SEO keywords
Section 5: If you have to find leads for Account Based Marketing
Lecture 15 Outreach strategies to interact with potential contacts at companies
Lecture 16 Example of a video pitch you would send
Lecture 17 Examples of personalized pitches when selling design agency or SEO services
Section 6: Networking to get ABM leads
Lecture 18 How to get into conferences for free
This is ideal for entrepreneurs or people doing B2B sales.
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