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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook | 4.48 GB
Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have worked with 100+ B2B tech and service-based companies from the United States and Europe that have high ACV (average contract value) and long sales cycles.
We developed a go-to-market strategy framework that was successfully implemented in production automation, fintech, software development, hardware, cybersecurity, healthcare consulting, and many other verticals.
We documented the framework and created an all-action course for B2B marketers and startup founders that contains everything you need to develop an effective marketing strategy to predictably grow your business.
You'll get a distilled knowledge and a playbook that we'd use if you had hired us.
Here is how your marketing will look like after implementing just a fraction of what you'll get from the playbook.
YOU WILL:
- Stop relying on only your gut feeling or copying others when making strategic decisions, launching new marketing programs, or penetrating new markets, and making the right decisions that will help to grow a business
- Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary
- Get executives and sales buy-in, then gaining the marketing, sales, and development resources to commit to a specific launch time
- Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
- Align execs and sales on what success looks like
- Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn't
- Develop a unique value proposition and select the right positioning strategy to stand out from the competition and resonate with customers
- Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
- Produce an accurate estimate of budget, team, tools to achieve revenue goals
- Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guesswork
HERE IS WHAT'S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK
Short, actionable training videos without theory and fluff
Videos include a step-by-step process from market segmentation and ideal customer profiling to marketing plan development.
- ROI taxes your company is paying right now
- Full-Funnel Marketing Strategy Framework
- Define a clear goal
- How to segment your market and identify the most lucrative market segments
- How to develop an Ideal Customer Profile
- How to conduct customer interviews
- Develop the buying committee
- Account segmentation
- Differentiation and positioning strategies
- How to develop and validate a unique value proposition
- Develop a marketing and sales process based on the buyer journey
- B2B marketing dashboard
- How to identify channels for marketing and prospecting
- How to define the growth areas and marketing focus
- How to launch new programs with growth sprints
- How to develop a full-funnel marketing plan
- The B2B marketing strategy toolkit
Get access to all the documents, templates, and swipe materials you need to develop an effective B2B marketing strategy.
- Market segmentation template
- Ideal Customer Profile template
- Account segmentation template
- Customer interview questionnaire
- Buying journey template
- Client-centric marketing & sales process template
- Marketing plan template
- Unique value proposition formulas and validation questionnaire
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