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Experimental Marketing Strategy Basics
Published 3/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.83 GB | Duration: 1h 32m​

Learn how to set up your company's growth program using the Experimental Marketing methodology.

What you'll learn
Get the foundation to a Growth Strategy methodology (Experimental Marketing) that's reshaping how businesses invest in Sales and Marketing
Develop a business culture built for Growth--we offer rules that change the game along with steps and exercises you can implement today for immediate results
Integrate Growth with the rest of your team in a way that ensures collaboration, synergy, and North Star success
Develop a North Star Metric (NSM) that is simple to measure, directional, cultural, and balanced
Learn about the purpose and structure of a perfect Growth Marketing experiment

Requirements
Foundational knowledge about Inbound - Certified is a plus
Some knowledge about digital marketing tactics such as SEO, social media, and websites

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