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Email Marketing Automation, Google Analytics & Split Testing
Published 12/2023
Created by LearnersCare LLC®,Australian Institute of Training and Career Development Pty Ltd
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 152 Lectures ( 9h 54m ) | Size: 4.7 GB
Email Marketing Automation: Google Analytics, ConvertKit Automation, Vyond Animation, SEO & Strategic Split Testing
What you'll learn
Learn the fundamentals of Google Analytics for comprehensive insights into website performance.
Understand the importance of analytics in shaping strategic decisions for business growth.
Navigate the Google Analytics interface and efficiently administer your account.
Explore advanced features such as annotations, intelligence events, and custom segments.
Integrate Google Analytics with various website platforms for seamless tracking.
Gain a holistic understanding of email marketing, covering layouts, functionality, and types of marketing emails.
Explore advanced email automation sequences for personalized and effective communication.
Learn to create compelling email campaigns with a focus on design and functionality.
Master the foundations of marketing automation and understand the significance of automation workflows.
Dive into building your first workflow, gaining hands-on experience in creating effective automated processes.
Grasp the power of split testing and its impact on refining website elements for optimal performance.
Explore different testing variations and learn to analyze results for informed decision-making.
Discover the art of video animation with Vyond, from script creation to scene transitions.
Learn to transform existing audio scripts and articles into engaging video content.
Gain hands-on experience in structuring scripts, adding music, and creating dynamic animations.
Explore the strategic elements of marketing, including USP creation and leveraging course platforms.
Learn to determine customer motivations through surveys and provide exclusivity through memberships.
Dive into automated support, personal communications, and using shopping cart systems for effective funnels.
Gain insights into creating effective advertising campaigns with clear goals. Learn the intricacies of setting up keywords and monitoring campaign performance.
Master the basics of non-linear video editing with ClipChamp. Explore features such as adding audio, working with templates, and incorporating branding elements
Learn to use stock video and images, add text, and create seamless transitions.
Learn the essentials of AWeber, including list creation, broadcast messaging, and campaign development. Explore advanced features
Gain insights into building effective marketing funnels for streamlined customer journeys.
Understand the basics of setting up ConvertKit for email marketing. Explore pricing, account settings, team management, and subscriber addition.
Learn to create forms, landing pages, broadcasts, and sequences for targeted and automated communication.
Requirements
Basic Computer Skills: Learners should be comfortable navigating and using a computer, as the courses involve online platforms, software tools, and video editing.
Internet Connection: Access to a stable internet connection is necessary for streaming video content, participating in online discussions, and accessing course materials.
Email Address: A valid email address is required for course communication, updates, and account creation on various platforms.
Device: A personal computer or laptop is recommended for the optimal learning experience. While some content can be accessed on mobile devices, a larger screen facilitates certain activities like video editing.
Software: Basic familiarity with software tools like Microsoft Office or Google Workspace is beneficial but not mandatory. Specific software requirements, such as Vyond or ConvertKit, will be covered within the course.
No Prior Marketing Knowledge Required: The courses are designed to cater to learners with varying levels of marketing expertise, including beginners. No prior marketing knowledge is necessary.
Eagerness to Learn: An open mind, curiosity, and a willingness to learn are the most important prerequisites. The courses cover a diverse range of topics, and a positive attitude towards acquiring new skills is key.
Description
Unlock the potential of digital marketing with our comprehensive video course bundle, strategically designed to cater to marketers, entrepreneurs, and enthusiasts seeking to excel in the dynamic realm of online promotion.Course Overview: Embark on a transformative journey as you explore key pillars of digital marketing, seamlessly blending innovation with expertise. Our "Marketing + Google Analytics + Split Testing + Automation" bundle empowers you with essential tools and strategies for success in today's ever-evolving digital landscape.Key Highlights:Google Analytics Mastery:From account setup to real-time reporting, delve into Google Analytics to make informed, data-driven decisions for maximizing business performance.Strategic Split Testing:Uncover the art of strategic split testing, gaining insights into common elements, test variations, and result analysis for optimal decision-making.Vyond Animation Expertise:Transform ideas into captivating videos with Vyond. Master script creation, scene structuring, and animation techniques to engage and captivate your audience.Strategic Marketing Playbook
evelop a winning marketing strategy with lessons on Unique Selling Propositions, course platforms, and partnerships for exponential growth.ClipChamp Masterclass:Seamlessly edit videos with ClipChamp, covering basics from adding audio to using stock images for professional-looking content.ConvertKit Automation:Revolutionize your email marketing game with ConvertKit. From account setup to advanced automation, harness the power of ConvertKit for successful email funnels.Email Marketing Excellence:Acquire skills to create compelling email campaigns, build effective subscriber lists, and optimize content for maximum engagement and conversions.Searched Ad Secrets:Unlock strategies to optimize searched ads, driving targeted traffic and enhancing online visibility for effective, results-driven advertising.SEO Fundamentals:Master foundational SEO principles, understanding website visibility, keyword strategies, and on-page optimization for higher search engine rankings.Who Should Enroll:Marketers looking to enhance their skillsEntrepreneurs aiming for effective digital marketing strategiesContent creators seeking animation and video editing proficiencyEmail marketers wanting to streamline their campaignsAnyone passionate about mastering the art and science of digital marketingEmbark on this transformative journey and emerge as a well-rounded digital marketer with skills that are in demand. Enroll now to stay ahead in the competitive landscape of digital marketing!Who this course is for
Marketing Enthusiasts and Beginners: Individuals who are passionate about marketing and eager to build a strong foundation in various aspects of digital marketing.
Entrepreneurs and Small Business Owners: Business owners looking to enhance their marketing strategies, understand analytics, and implement effective email campaigns for business growth.
Content Creators and Digital Nomads: Content creators, including bloggers, vloggers, and digital nomads, seeking to level up their content with engaging video animations and effective marketing techniques.
Marketing Professionals Seeking Specialized Skills: Marketing professionals aiming to specialize in areas such as analytics, split testing, video animation, and marketing automation.
Students and Graduates: Students pursuing marketing or related fields who want to supplement their academic knowledge with practical, hands-on skills that are highly relevant in today's digital landscape.
Professionals Seeking Career Transition: Individuals considering a career transition into digital marketing, analytics, or automation who want to acquire practical skills quickly.
Anyone Interested in Maximizing Online Presence: Those interested in maximizing their online presence, driving engagement, and optimizing their digital strategies for personal or professional endeavors.
Business Development and Sales Professionals: Professionals involved in business development and sales who want to understand the intricacies of marketing, analytics, and automation to drive leads and conversions.
Creatives Interested in Animation: Creative individuals interested in the art of animation and storytelling, whether for personal projects or professional endeavors.
Marketing Managers and Team Leaders: Marketing managers and team leaders looking to upskill their teams and implement more advanced and efficient marketing strategies.
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