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Using the Jobs To Be Done Methodology
Published 8/2024
Duration: 5h27m | Video: .MP4, 1920x1080 30 fps | Audio: AAC, 44.1 kHz, 2ch | Size: 5.48 GB
Genre: eLearning | Language: English
Master Jobs To Be Done: Innovate, Elevate Product Design, Development, Marketing Strategies with JTBD Methodology
What you'll learn
Explain the core concepts of the Jobs To Be Done (JTBD) methodology and its relevance in modern product management.
Identify various types of jobs (functional, emotional, social) that customers hire products or services to accomplish.
Conduct customer interviews to uncover true motivations and needs based on the JTBD framework.
Use observation techniques to detect jobs customers may not explicitly articulate.
Map out customer journeys to analyze functional, emotional, and social jobs throughout the experience.
Differentiate between customer needs and wants to clarify job identification within the JTBD methodology.
Apply the Outcome-Driven Innovation (ODI) framework to analyze and prioritize customer jobs.
Utilize the JTBD Job Map to break down complex jobs into actionable steps for product development.
Analyze forces driving customer behavior through the Push-Pull model and JTBD Forces Diagram.
Rank and prioritize customer jobs to focus on those with the highest impact and feasibility for product strategy.
Translate identified jobs into actionable product features that address functional, emotional, and social needs.
Collaborate with cross-functional teams to align on the JTBD focus and ensure cohesive product development.
Craft marketing messages that resonate with target audiences by focusing on customer jobs.
Design customer experiences and user interfaces that align with identified jobs to enhance satisfaction.
Analyze successful and failed JTBD case studies to understand implementation practices and learnings.
Overcome common challenges in JTBD implementation, including internal resistance and balancing insights with existing frameworks.
Utilize advanced JTBD analysis techniques, such as predictive analytics, for uncovering hidden jobs and unmet needs.
Integrate JTBD insights with Agile and Lean methodologies to inform iterative product development.
Employ JTBD insights to guide product lifecycle decisions, including product enhancements and retirement.
Measure the impact of JTBD on product success through key metrics like customer satisfaction and retention.
Requirements
There are no requirements or pre-requisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.
Basic understanding of product development processes and methodologies.
Familiarity with customer research techniques and tools.
Familiarity with customer research techniques and tools.
