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Public Relations And Interpersonal Skills
Published 5/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 189.89 MB | Duration: 0h 41m
Public Relations Masterclass in a Digital World for Successful Business and Organizational Development
Published 5/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 189.89 MB | Duration: 0h 41m
Public Relations Masterclass in a Digital World for Successful Business and Organizational Development
What you'll learn
Understand and be able to apply the principles of public relations.
Develop interpersonal relations skills, apply the principles to everyday life and the concepts to management
Recognize customer needs and gain ability in handling difficult customers.
Use and manage communications effectively and its several modes.
Explain what Transactional Analysis is, approaches to Transactional Analysis, the use of TA in analyzing relationships
Understand the models of Emotional Intelligence, and how to use it for managing relationships.
Understand and be able to explain attitudinal change and business ethics.
Understand the role of ethics in Public Relations, the concept of and need for assertiveness.
Develop and manage assertive behavior in relationships and communications.
Requirements
None
Description
In this course, you will understand and be able to apply the principles of public relations, develop good interpersonal relationship skills, recognize customer needs and gain ability in handling difficult customers. The course is designed to help you develop effective communication skills. Here, you will be able to explain transactional analysis. You will understand emotional intelligence and be able to apply it in handling day-to-day activities.. You will understand and be able to explain attitudinal change and business ethics. The course assists you develop assertiveness skills.The course starts by introducing you to Public Relations (PR), what makes up PR practice, the relationship of public relations with other disciplines and the meaning of interpersonal relations. In the course, you will learn how to develop interpersonal relations skills, apply the principles to everyday life and the concepts to management, identify customer's needs based on the products and services on offer. You will be able to identify different types of customers and how to manage each type of customers. You will learn how to manage difficult customers.Here, you will be able to identify communications methods and the use of communication tools. You will learn how to use and manage communications effectively and its several modes. You will also be able explain what Transactional Analysis is, approaches to Transactional Analysis, the use of TA in analyzing relationships. You will be introduced to Emotional Intelligence, models of Emotional Intelligence, and how to use it for managing relationships.Finally, you will learn what Attitudes are and attitude change. You will learn the role of ethics in Public Relations, the concept of and need for assertiveness. You will learn how to develop and manage assertive behaviour in relationships and communications.
Overview
Section 1: Introduction
Lecture 1 Course Introduction
Lecture 2 Introduction II
Lecture 3 Principles of Public Relations
Lecture 4 Components of Public Relations
Section 2: Developing Good Interpersonal Relationship Skills
Lecture 5 Developing Interpersonal Relationship
Lecture 6 Stages of Interpersonal Relationships
Section 3: Recognizing and Handling Difficult Customers
Lecture 7 Managing Difficult Customers
Lecture 8 Customers Categories
Lecture 9 Causes of Difficult Customers
Section 4: Effective Communication Skills
Lecture 10 Developing Effective Communication Skills
Lecture 11 Content of Messages
Lecture 12 Barriers to Effective Communication
Section 5: Transactional Analysis and Emotional Intelligence
Lecture 13 Transactional Analysis
Lecture 14 Introduction to Emotional Intelligence
Lecture 15 Assertiveness Techniques
Lecture 16 Ethics in Interpersonal Relationships
Lecture 17 Attitudinal Change & Business Ethics
Corporate executives and managers,Administrative officers and managers,Public relations officers and executives,Public speakers and corporate trainers,Anyone who wishes to learn more about public relations and interpersonal skills.
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