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Product Management For Absolute Beginners
Last updated 7/2017
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 150.14 MB | Duration: 1h 25m
Master the Frameworks used by the best Product Managers to Make Great Product Decisions
Last updated 7/2017
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 150.14 MB | Duration: 1h 25m
Master the Frameworks used by the best Product Managers to Make Great Product Decisions
What you'll learn
Understand and use key decision making frameworks that the best Product Managers use
Understand the user hierarchy of needs
Develop a scientific rigor so you don't build things nobody wants
Requirements
There are no prerequisites for this course
Description
To make effective product decisions, the best Product Managers from Tier One tech companies employ a variety of frameworks (lenses if you will) in order to make great decisions.
These frameworks help Product leaders make sense of and evaluate the vast array of inputs that they receive on a daily basis.
This course provides and overview of the absolute best frameworks in a clear, concise, and actionable manner so that you can make more efficient and effective decisions.
We will review the master framework to ensure that you're able to answer the three most important questions any Product leader must answer about their product? We'll cover the most import daily, weekly, and sprintly processed that the best Product leaders put in place to deliver great products to the market (and we'll explain what a sprint is too
) We'll introduce you to the Hypothesis, Experiments, Tests, and Insights framework to ensure your work is supported by scientific rigor. You will see that not all web users are created equal and neither are their needs through the User Hierarchy of Needs.Note: this course is NOT a deep dive into the specifics of Product Management nor is it even a deep dive into the application of each scenario where you might utilize these frameworks. Think of this course as flying over a range of mountain peaks so you can see the possibilities below rather than a multi-week expedition where you must master the granular details. That being said, with this overview, you will see vantage points that those who are 'stuck at basecamp' will never see and thus will be enabled to do things they will never be able to do.
Overview
Section 1: Introduction
Lecture 1 Course Goals
Section 2: The Master Framework
Lecture 2 Desirability - Do people want it?
Lecture 3 Feasibility - Can you build it?
Lecture 4 Viability - Will you make money from it?
Section 3: Create Your Northstar
Lecture 5 Where are you now?
Lecture 6 Know Your Market
Lecture 7 Know Your Product
Lecture 8 Know Your Team
Lecture 9 Where are you going?
Lecture 10 How are you going to get there?
Section 4: Scientific Method
Lecture 11 Build - Measure - Learn
Lecture 12 Developing Effective Hypotheses
Section 5: User Hierarchy of Needs
Lecture 13 Olsen's Hierarchy of Needs - Overview
Lecture 14 Olsen's Hierarchy of Needs - Examples
Section 6: The Kano Model
Lecture 15 Understand Must Haves vs Wow Features
This course is for people looking to break into the field of Product Management,This course is for Product Managers just beginning their career,This course is for Product Managers looking to further their skillset
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