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Political Ads on Facebook & Instagram - A Beginners Guide
Published 3/2024
Created by Clare O'Donoghue Velikic
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 23 Lectures ( 2h 22m ) | Size: 1.3 GB​

An Introduction to Advertising on Meta for Campaigners

What you'll learn:
Understand why you should use Paid Ads on Facebook and Instagram in your political campaigning
Up-level your understanding of Meta's jargon and terminology around paid ads
Plan a paid Meta Strategy for your election campaign
Boost a Facebook or Instagram Post as a Paid Ad
Build and Save Geographic Audiences to target your electoral area
Build and Save Demographic Audiences using Meta Detailed Targeting
Set up a Budget Plan for Paid Social ads
Create and maintain a Goals and KPIs tracker
Get Authorised to run Political Ads on Meta
Place your first Political Ad on Meta
Learn about the Meta Ads Library and how it can help your campaign

Requirements:
This is an entry level 101 course, intended for those who have no experience at all running Meta ads. We assume that you have a Facebook profile (if not, you should set one up first).

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