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[yanfan]

Published 8/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 622.53 MB | Duration: 3h 7m

Learn how to optimize your business for AI search engines​

What you'll learn
Learn what Generative Engine Optimization (GEO) is.
Why optimizing for AI search engines is important.
How AI search engines choose your content.
How to optimize your content to get cited and mentioned in AI results.
Apply structured data and schema markup to help AI systems understand and cite your content.
Demonstrate real author authority that AI systems recognize by showcasing expertise, consistency, and professional recognition.
Architect your content and site structure for optimal AI crawling and semantic understanding.
Create comprehensive, AI-optimized content using multimodal formats (text, visual, video) that align with AI extraction preferences.
Build topical authority through internal linking, local relevance, and brand mention optimization.
Requirements
Basic understanding of SEO and content marketing.
A website, blog, or business presence with existing content you can optimize.
Familiarity with platforms like ChatGPT, Google, or Bing is helpful.
Description
Get found in an AI-driven world - learn Generative Engine Optimization (GEO) with Emma, your AI avatar coach.This course contains the use of artificial intelligence. Master the art of Generative Engine Optimization. AI-powered search is transforming the way people find information, products, and services. Traditional SEO alone is no longer enough. Businesses must adapt to a world where Google SGE, ChatGPT, Bing Chat, and other AI search tools deliver direct, conversational answers instead of simple lists of links. That's where Generative Engine Optimization (GEO) comes in.This course teaches you how to optimize your website, brand, and content for AI-driven search. Emma, an AI avatar, is your presenter and guide. With her clear, always-consistent delivery, you'll grasp complex concepts faster. An AI avatar like Emma helps you learn visually, efficiently, and in sync with how modern search engines think.The course is created by Marielle, a seasoned marketer with a background in film production and graphic design and marketing. From product pages to brand mentions, from voice search to multimodal optimization, you'll get actionable steps you can implement immediately.What you'll learn:How AI search engines work (and why it matters for your visibility)Why context, brand mentions, and structured content are overtaking backlinksPractical GEO strategies for your website, product pages, blogs, and social contentOptimization techniques for voice search and multimodal AI platformsWhether you're a marketer, entrepreneur, or content creator, this course gives you ready-to-use tactics to future-proof your online visibility in the age of AI search.
Overview
Section 1: What is GEO and why it matters now
Lecture 1 What is GEO (Generative Engine Optimization)
Lecture 2 The business impact of AI search
Lecture 3 GEO vs traditional SEO
Lecture 4 The four pillars of GEO succes
Section 2: Understanding AI search systems
Lecture 5 How AI search engines work
Lecture 6 Google SGE deep dive
Lecture 7 Microsoft Copilot and Bing AI
Lecture 8 Emerging AI Search platforms
Section 3: Content strategy for AI optimization
Lecture 9 Authority-based content creation
Lecture 10 Comprehensive content development
Lecture 11 AI-friendly content structure
Lecture 12 Citation-worthy content standards
Section 4: AI keyword research and topic authority
Lecture 13 AI-era keyword research methods
Lecture 14 Topic clustering for authority building
Lecture 15 Competitive AI citation analysis
Lecture 16 Question-based content planning
Section 5: Technical GEO implementation
Lecture 17 Structured data for AI understanding
Lecture 18 Content architecture for AI crawling
Lecture 19 Site performance for AI systems
Lecture 20 Mobile and voice optimization
Section 6: Brand authority and expertise building
Lecture 21 Author authority development
Lecture 22 Brand mention optimization
Lecture 23 Expert network building
Lecture 24 Thought leadership content
Section 7: Multi-format content strategy
Lecture 25 Visual content for AI systems
Lecture 26 Audio and podcast optimization
Lecture 27 Video content for AI discovery
Section 8: Local and industry-specific GEO
Lecture 28 Local business GEO strategies
Lecture 29 E-commerce GEO implementation
Lecture 30 B2B GEO approaches
Lecture 31 Industry-specific GEO
Section 9: Congratulations
Lecture 32 An endnote
Marketers and SEO professionals who want to future-proof their strategy for AI search.,Content creators and bloggers looking to appear as answers in tools like ChatGPT or Bing Copilot.,Business owners and e-commerce managers who want their brand to be cited or recommended by AI systems.,Educators, consultants, and service providers who want to establish recognized authority in their field.,Agencies and freelancers offering content and SEO services.

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