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Csaba Borzasi – Breakthrough Conversions Academy | 36 GB
Module 1
The Fundamental Principles of Direct Response Copywriting
In this foundational module, you’ll discover:
The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
The “***Marked As Spam******Marked As Spam******Marked As Spam******Marked As Spam******Marked As Spam******Marked As Spam***” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner
Module 2
The Psychology Behind Persuasive Copywriting & Copy-Thinking
I promise you’ve never seen a more advanced masterclass in emotional response marketing before.
In this module, you’ll discover:
The secret evolutionary psychology behind persuasive messages that NO ONE talks about
A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness
Module 3
The “No-Nonsense” 80/20 Marketing Research Process
Yes, yes – I know research isn’t the sexiest of topics out there…
But it’s an absolutely essential aspect of creating winning marketing campaigns.
So…
To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notes…
Revisited scores of past projects I did with various clients…
And analyzed how the best of the best copywriters did their own research…
To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way.
That’s why, in this module, you’ll discover:
The REAL reason why research is soooo essential if you want to be successful
The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
5 of the BEST places to find exactly what you’re looking for FAST in 2022
How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time
Module 4
The “Sacred Trinity”: Big Ideas, Headlines, Leads
This is where the “rubber meets the road”…
Because Module 4 is all about the highest-impact copywriting elements out there:
Big Ideas, Headlines, and Leads… PLUS, how they actually relate to each other.
So in this module, you’ll discover:
Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST
Module 5
The “Golden Thread” That Connects Your Big Idea With Your Offer
Once you know the secrets of the “Sacred Trinity”, it’s time to connect these elements with your Offer.
How?
Module 5 reveals everything.
Inside this game-changing masterclass, you’ll discover:
How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
What NOT to do when identifying your “North Star”: The One Buying Belief!
A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
How to do Proof Marketing RIGHT… without boring your readers to death
Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!
Module 6
How to Make Your Competition Irrelevant by Using a Unique Mechanism
Our next topic is about Unique Mechanisms…
Which are essential in today’s world of “high-market sophistication” audiences.
During this module, you’ll discover:
What exactly is a “mechanism” (and why you also badly need one… especially today!)
The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)
Module 7
Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
Next up, Storytelling on STEROIDS! (which I like to call “StorySelling”)
In this module, you’ll discover:
The REAL reason why almost every single persuasive message needs to use storytelling
The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
The 4 “pillars” of highly effective StorySelling almost no one talks about
How to create a kickass Character / Hero for your story that your audience will easily resonate with
Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
Where exactly to use these stories in your funnels (+ other useful tips)
Module 8
How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
Once you have your “Big Idea”, Headline, Lead, Golden Thread, Unique Mechanism, and Stories…
It’s time to finally create an offer they can’t refuse!
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