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Published 12/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 384.37 MB | Duration: 0h 54m

All key features covered in Google Analytics 4​

What you'll learn
Conversion Tracking
Custom Events and Dimensions
Linking and Analyzing Google Ads and Search Console data with GA 4
Identifying Profitable Keywords
Debug Mode
Explorer View and Generating Custom Reports
E-Commerce Events
Requirements
Beginner's knowledge of Google Analytics 4 or GA 4. Basic knowledge of GA4 is required
Description
This course is a hands on course for Advanced GA4 or Google Analytics 4. We will use live data from Google's Merchandise Store and take a learning by doing approach. We will use GA4 or Google Analytics 4 to see how we can do the following:1. Configure custom events2. Understand custom dimension and metrics. These enable tracking custom fields, such as order value3. Understand event scopes, ranging from event to user scope4. Conversion tracking5. Ensure everything works by using debug mode6. Link Google Ads and Search Console data with GA47. Analyse Google Ads data in Google Analytics 48. Identify profitable keywords in GA49. Explore view to generate custom reports of various kinds with hands-on examples10. Configure ecommerce eventsWith Google changing from Universal Analytics to Google Analytics 4, marketers and e-commerce website should be ready to migrate to GA4. This course is meant for students with basic knowledge of GA4. I have multiple years of experience managing analytics for large websites. I have distilled years of experience in these videos. They can help with the learning curve. It focuses on advanced topics. Google Analytics 4 is a truly powerful and upgraded version of Universal Analytics. If you have any questions, do ask. I am very responsive, and it would be great to interact with the group.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Quick Data Setup
Section 2: Custom Events and Dimensions
Lecture 3 Custom Events
Lecture 4 Custom Dimensions
Section 3: Event Scopes
Lecture 5 Event Scopes
Section 4: Conversion Tracking and Conversion Events
Lecture 6 Conversion Tracking
Section 5: Debug Mode
Lecture 7 Debug Mode
Section 6: Linking Google Ads and Search Console data
Lecture 8 Linking with Google Ads and Search Console
Lecture 9 Understanding which Keywords are Driving Traffic
Section 7: Ecommerce and Explore Tab
Lecture 10 Explore Tab
Lecture 11 Ecommerce Tracking
Intermediate to Advanced students

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