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2023 Marketing Your Brand In A Recession
Published 3/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.93 GB | Duration: 1h 38m
Beat the Competition and Grow your Profits
Published 3/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.93 GB | Duration: 1h 38m
Beat the Competition and Grow your Profits
What you'll learn
Grow Your Profits Faster Than Competitors
Advertise Effectively to Changing Consumer Needs
Save Money on Marketing Costs
Create Profitable Pricing Strategies
Marketing Strategies to Grow Your Brand in Recessions
Thrive Through the Trials of a Recession and Inflation
Requirements
A basic understanding of marketing principles
Description
ONLY 9% of companies grow during a recession and I'm going to show you how to be one of them.Do you want to...GROW your profits and protect your marketing budgets?OPTIMISE your marketing budget to be more effective and efficient?WIN against the competition and recover faster post recession?ADAPT to the changing needs of consumers and customers?PROTECT your marketing job as companies look to reduce costs?Consumer shopping habits have already changed and if you haven't adapted your marketing accordingly, you're already behind. But don't worry! I'll show you how to catch up to the competition, protect yourself against further behaviour changes and emerge from the recession in a stronger, more profitable position than you went into it. Whether you're a product or service based business, selling directly to consumers or B2B (or both!), dealing with luxury products or everyday essentials - this course contains scalable information you need to know. Taking learnings from world-renowned marketing experts, data scientists and consumer research reports. This course is full of practical advice for a fast-track to a strong marketing plan which will weather the storms ahead.If you want to not just survive the next few years but truly thrive - now is the time to take action!
Overview
Section 1: Market Orientation: What's Happening?!
Lecture 1 Introduction
Lecture 2 Recession Vs Inflation
Lecture 3 Consumer Insights
Lecture 4 Global Macro Trends
Lecture 5 Why You Shouldn't Cut Marketing Budgets
Section 2: Product
Lecture 6 Introduction
Lecture 7 Industries in Recessions
Lecture 8 God Save Gross Margin
Lecture 9 To Innovate or Not?
Section 3: Price
Lecture 10 Introduction
Lecture 11 Reasons to Take a Price Hike
Lecture 12 The Perils of Promotions
Lecture 13 Drop Your Prices Like its...Your Positioning
Lecture 14 Pricing Which Wins in Recessions
Section 4: Promotion
Lecture 15 Introduction
Lecture 16 Protect Your Future
Lecture 17 Ways to Drive Value Over Price
Lecture 18 Tailoring Consumer Trends to You
Section 5: Place
Lecture 19 Introduction
Lecture 20 Top Tips for Suppliers & Sellers
Lecture 21 How to Win in Bricks & Mortar
Lecture 22 How to Win in E-Commerce
Section 6: EXTRA: Course Recap
Lecture 23 Recap and Reminder of Learnings
Anyone Involved in Marketing a Brand/Product of any size
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