110
Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 326.66 MB | Duration: 0h 36m
A comprehensive Introduction to Marketing Strategy that teaches you from the Fundamentals to Product position &Pricing.
What you'll learn
Market Segmentation
Product Positioning
Marketing Channels
Pricing Strategies
Requirements
Current business owners, entry level or seasoned marketing professionals looking to improve their marketing strategy skills.s
Description
Welcome to this course on marketing strategy! In this course, we will be exploring the fundamental concepts and tools that businesses use to develop and implement effective marketing plans.Marketing strategy is all about understanding your customers and the market you operate in, and then developing a plan to effectively reach and engage those customers. It's about positioning your business to stand out in a crowded marketplace and attract customers.Throughout this course, we will cover a range of topics, including conducting market research, identifying target markets, developing marketing plans, and implementing and evaluating market strategy. We will also explore real-world examples of companies that have successfully implemented market strategies.Whether you are a business owner, marketing professional, or just starting your career, this course will provide you with the knowledge and skills you need to develop and implement effective marketing plans.So, let's get started! I'm excited to share with you the fundamentals of marketing strategy and help you position your business for success in the competitive marketplace. Some of the information you will learn in this course includes
efine market strategy and its importance in businessDiscuss the components of a successful market strategyExplain the importance of market research in developing a market strategyDiscuss different methods for conducting market research, including primary and secondary researchExplain how to analyze and interpret market research dataDefine target markets and explain the importance of identifying themDiscuss different methods for identifying target markets, including market segmentation and customer personasExplain how to determine which target markets to focus onDefine marketing plans and explain their role in a market strategyDiscuss the components of a marketing plan, including target market, positioning, marketing mix, and budgetExplain how to develop a marketing plan that aligns with business objectivesDiscuss how to implement a market strategy and measure its effectivenessExplain the importance of regularly reviewing and adjusting market strategyExplore real-world examples of companies that have successfully implemented market strategiesRecap key points and discuss the importance of ongoing market strategy development."The most important thing you will learn in this course is that no matter what tactics you use, to build your business. As long as you have an open mindset, are not afraid to make mistakes, and use some creative juices. You will find success in only a matter of time."Overview
Section 1: Introduction
Lecture 1 Unlock Your Market Strategy
Lecture 2 Introduction to Market Strategy
Lecture 3 Market Segmentation
Lecture 4 Product Positioning
Lecture 5 Marketing Channels
Lecture 6 Pricing Strategies
Lecture 7 Conclusion
For anyone looking to learn the fundamentals of Marketing Strategy, so that they can expand their companies profits and personal knowledge.
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