110
Last updated 12/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 883.18 MB | Duration: 1h 33m
How to use #hashtags more effectively in your social media posts
What you'll learn
Understand what hashtags are
Know what hashtags do and their potential power
Learn how to use them more effectively in social media posts
Understand the difference a hashtag can make in a post
Requirements
No tools are required, but it would be helfpul to have a social media account such as Twitter or Instagram in order to apply the material that we cover
Description
This course is for those who have a social media account such as Twitter or Instagram and are confused with the usage of hashtags. On this course we cover what hashtags are, where they came from, ways to use them, how to register them, how to measure their impact and how to use them effectively when writing your own social media posts.This is a practical course and learners will have the knowledge to go off and apply this material immediately. We look at examples of some very effective hashtag uses, which we hope will give you inspiration to apply to your own social media accounts.This is a useful course if: You have a social media account such as Twitter or Instagram and you want to improve the effectiveness and visibility of your postsYou have always wondered what the hashtag was for and don't understand their use or why they're helpfulYou want to know which hashtags to use / what is trendingYou want to know how to register a hashtag The course materials includes the handout of the assignment task. The course will take about 2 hours to complete. Your course tutor Lisa Newton has a first class honours degree in Accounting with Marketing, and has run her own small business since 2004. If you cannot afford to pay a social media manager hundreds of dollars a month at this point, and you just want to help yourself, and build up your social media account(s), then take this course, learn the ropes and apply this practical course.
Overview
Section 1: Introduction
Lecture 1 Introduction to the course and what we cover
Lecture 2 Intro to the tutor
Lecture 3 The origin of the Hashtag
Lecture 4 Ease of use
Section 2: All about Hashtags
Lecture 5 Search and use #'s online
Lecture 6 Popular #hashtag trends
Section 3: Social Media
Lecture 7 Instagram
Lecture 8 Instagram example
Lecture 9 Twitter example and trends
Lecture 10 Register and Track a Hashtag
Lecture 11 Registering a hashtag - example
Lecture 12 Picking the right #
Lecture 13 Hashtags for likes - editing posts
Section 4: Conclusion and Next Steps
Lecture 14 Massive social change
Lecture 15 Conclusion and Next Steps
Section 5: Bonus Chapter
Lecture 16 Surviving Corona - Financial Ideas
Lecture 17 Example - case study - Wine
Lecture 18 Controversial hashtags
People who use social media and are trying to grow an audience and want to improve their knowledge and use so as to understand how to use hashtags more effectively
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