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Instructors: Lloyd Alexander | 7 sections • 62 lectures • 1h 56m total length
Video: MP4 1280x720 44 KHz | English + Sub | Updated 2/2022 | Size: 400 MB
Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.
What you'll learn
How to use the funnel framework to systematically approach growth problems
How to identify the biggest opportunities that will grow your business today
How to break down business goals into actionable inputs that you can impact now
Methods for increasing traffic, retaining customers, and driving revenue
How to analyze viral growth and build a powerful referral program
How to create a spreadsheet model to predict future business growth
Quantitative research methods such as cohort analysis and user segmentation
Qualitative research methods for understanding customer behavior
How to calculate important business metrics like CAC, LTV, and payback period
Requirements
A desire to learn how growing a business works - whether you're a marketer, product manager, founder, or engineerThis is a foundational growth marketing course, so no previous experience is necessary
Description
Learn the fundamentals of growth marketing strategy from a Silicon Valley marketer.
This course is for anyone who wants to understand how growing a business works. There's a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization - whether it's the next tech unicorn or a small business - is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.
This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.
You will master the funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.
Included in this course
23 high-quality video lectures
25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience
14 practical exercises that you can apply to your own business (or impress a future employer with) right away
4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more
A curated collection of external resources where you can go even deeper on these concepts
The ability to ask me questions if you get stuck (I'll respond as soon as I can!)
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