110
Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.33 GB | Duration: 4h 30m
How To Sell Google Ads & Oversee A Paid Search Team
What you'll learn
How To Become More Effective In Selling Google Ads & Paid Search Campaigns
The Nuances Of The Entire Google Ads Search Platform
How To Conduct Successful Media Planning Across Google Ads
How Executives, Account Managers & Sales Team Can Oversee Paid Search Teams
How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Google Ads Campaigns
How To Build A Powerful Google Ads Campaign
Ways To Do Competitor Research Within Google Search, SEMRUSH, And Other Tools
Requirements
Experience In Digital Sales
Experience In Digital Marketing
Experience In Media Planning
Experience Or Background In Google Ads PPC Search
Description
This course was created for the media planner, sales executive, agency owner, and marketer who does NOT want to learn how to build campaigns in Google Ads. As an agency owner myself, I wanted to supply my sales team and those who are NOT building and optimizing campaigns a course that at least gives them confidence in selling Google Ads as well as developing media plans with sound strategy and rationale.We believe PPC & Google Ads specialists would also benefit from this course as it helps you get from behind the clock making and learn how to interface with clients better with more effective sales, business development, and media planning/account manager strategies. This course is great for:Marketing TeamsAgency OwnersAgency Sales RepsAccount ManagersMedia PlannersGoogle Ads PPC SpecialistsHere are some of the sample modules in this course
eveloping A Paid Search StrategyGoogle Keyword Planner Tool (Conducting Keyword Research)How To Measure Performance & Overall ConversionsHow To Create Comprehensive Media PlansSteps To Development PPC CampaignsHow To Conduct A Google PPC AuditOptimizations Google PPC Team Should MakeHow To Discern Analytics & ReportingHow To Sell Google SearchIf you fit in any of these buckets, or simply want to learn more about Propellant Media and our course, let us know if you have any questions.Overview
Section 1: Introduction
Lecture 1 Introduction To Google Ads Partner Sales Training
Lecture 2 Introduction To Paid Search
Lecture 3 Types of Ads Delivered
Lecture 4 Developing A Paid Search Strategy
Lecture 5 Google Keyword Planner Intro (Conducting Thorough Research)
Lecture 6 Paid Search Campaign Structure
Lecture 7 Key Metrics To Measure Conversions & Performance
Lecture 8 Steps For Developing Campaigns
Lecture 9 Google Ads Reporting & Analytics Dashboards
Lecture 10 Optimization Levers To Improve Performance
Lecture 11 Pricing & Cost Structure For Paid Search
Lecture 12 Paid Search Audit
Lecture 13 Call Track & Lead Management
Lecture 14 Omnichannel Site Retargeting
Lecture 15 Google Ads Insertion Order Template (Version 1)
Lecture 16 Google Ads Insertion Order Template (Version 2)
Lecture 17 Sneak Peak Of The Google Ads Platform
Lecture 18 How To Effectively Sell Paid Search To Brands
Lecture 19 Google Ads Competitor Analysis
Media Planners,Digital Agency Owners,Google Ads PPC Specialists,Agency Sales Reps,Account Managers
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