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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.72 GB | Duration: 2h 3m
Improving farm customer service, Farm social media, Farm direct marketing, Farming marketing development etc.
What you'll learn
How to improve customer satisfaction in your farming business
Finding the right customers for your farming business
Farming marketing development
Steps to create a farm customer service plan
Ten tips for farm social media
Top tips for direct-marketing your farm product
The five types of farm customers and how to reach them
Tips for marketing your farm
Tools and approaches for connecting farmers
Top farming apps every farmer should know about
Requirements
No requirement
Description
The world is going through different stages in the production of food and other things such as fertilizer which has affected productivity in the agricultural sector. A lot of localities buy from their farmers to help their farmers business to grow, they also want to support local farmers and have direct interaction with the people producing their food. On the part of the farmers they also want to value this interaction by building a strong customer service to take care of both their potential and loyal customers. The ability of a farm business to meet its customers needs and desires, while consistently exceeding their expectations is very important for the growth of the farm business. There is noway good customer service can be achieved by a farm business unless its become a very important management decision to ensure that customer service is something the company is taking it seriously, then the company must train people to handle customers or employ people who are very knowledgeable in customer service.
customers needs, wants and expectations keeps changing, but in all this quality product /service is something very important to customers, the cost and convenience to acquire your product is very important. Let not forget that beyond price, consumers also think about non-monetary cost, such as the cost of their time or perceived health, environmental or ethical cost of buying a certain product. Successful customer service workers listens attentively to customers and answer them politely.
The use of social media has change the face of farming business but the overall goal of farm social media is to increase sales not to get more followers, who will not buy from the farm. There should be one account officer responsible for the farm social media, he/she should be very active and consistent.
Who this course is for
Farmers extension officers, customers, retailers, distributors, farm associations, agricultural ministries, agronomist, gardeners, banks, NGO, directors, CEO. farm suppliers, students, governments, everybody etc.
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