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Crash Landing The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink [Audiobook]

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Free Download Crash Landing: The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink (Audiobook)
English | ASIN: B09BBNJLML | 2023 | 8 hours and 21 minutes | MP3@64 kbps | 229 MB
Author: Liz Hoffman
Narrator: Liz Hoffman

It was the ultimate test for CEOs, and almost none of them saw it coming. In early March 2020, with the Dow Jones flirting with 30,000, the world's biggest companies were riding an eleven-year economic high. By the end of the month, millions were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: Business leaders were fumbling in the dark, tossing out long-term strategy and making decisions on the fly-decisions that, they hoped, might just save them.

In Crash Landing, award-winning business journalist Liz Hoffman shows how the pandemic set the economy on fire-but if you look closely, the tinder was already there. After the global financial crisis in 2008, corporate leaders embraced cheap debt and growth at all costs. Wages flatlined. Millions were pushed into the gig economy. Companies crammed workers into offices, and airlines did the same with planes. Wall Street cheered on this relentless march toward efficiency, overlooking the collateral damage and the risks sowed in the process.

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