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Last updated 11/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.05 GB | Duration: 3h 50m
Marketing Strategies In Healthcare
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.05 GB | Duration: 3h 50m
Marketing Strategies In Healthcare
What you'll learn
Understand the structure of healthcare marketing strategy
The role of branding in healthcare arena
Digital marketing tips & tricks for specialist physicians
How to get more patients for hospital & private practice
Overview of reputation management
Improving communication between departments
Requirements
Basic computer literacy & internet use
Have a basic understanding of how healthcare business works
No programming experience needed
Some medical terminology is helpful but not necessary
Description
Welcome to the Health Marketing online course developed by Scientissimum! We are happy to have you with us. This course will provide you with basic and advanced knowledge of modern healthcare marketing techniques. In this course, you'll learn the anatomy of successful website structure, search engine optimization, branding, active and passive ways to acquire new patients, how to manage your reputation, improve patients' foot traffic, and enhance communication between your departments and your target market. The total duration of this course, including the final assignment, is 5 hours. There are five interactive video lectures with presentations led by the Chief Marketing Officer of Scientissimum Healthcare Marketing Agency, Emil Z., Ph.D., MPH, FRSPH. Each course is a continuation of the previous one, so you have a good learning flow between lectures. After class number five, you will have to answer quick questions on topics covered in this online course. This course is ideal for physicians, administrators, marketers, and those who are seeking to understand the complex system of the healthcare arena. Please note that whoever starts this course should have some basic knowledge of computers and the internet in general. Additionally, it helps to know some of the common medical terminologies.If one desires, after completing the course and submitting your final answer, a digital certificate could be issued to the student.
Overview
Section 1: Healthcare Marketing Course
Lecture 1 Introduction to Traditional & Non-Traditional/Digital Marketing
Lecture 2 Online Properties
Lecture 3 Lesson 2 Part 2
Lecture 4 Strategies to Get Patients
Lecture 5 Lesson 3 part 2
Lecture 6 Optimizing Your Referral Source
Lecture 7 Operation Communications
The course is ideal for doctors, physicians, marketers, administrators and those who are looking for ways to improve healthcare marketing strategies.
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